Back in 2008, driven by our deep love for photography and visual creativity, we founded Meitu with one clear goal -
“to make photo editing easy and fun, putting the power to create beautiful images right into everyone’s hands through our apps. ”
For the past 17 years, we've stayed true to our mission of
dedicating ourselves to creating outstanding imaging and design products.
Released flagship beauty camera apps
1357.HK
Main Board Listed of the Hong Kong Stock Exchange
Foundedd Meitu and released the first app Meitu Xiuxiu
Established MT Lab, our tech research and innovation centre
Milestones in the decade of Smartphone era
2008 - 2018
2019 - Present
Evolved to subscription strategy focused
2020
Full commitment to global expansion
2025
Full-scale strategy in generative AI
Released AI driven products including MiracleVision,
WHEE, Kaipai & RoboNeo
2023
Stepped into video and design creativity,
and released Wink, DesignKits & MeituYunxiu Apps
2022
Released MOKI, Kimi and acquired Zcool,
Chinese biggest creative platform
2024
2013
2016
2008
2010
Milestones in the Post-Smartphone and the Rise of AI era
Creative Design
Beauty Camera
Video Editing
Image Editing
Focos
Snow
Lensa AI
Prequel
Canva
Flair
Playground
Adobe Express
Picsart
Facetune
Remini
Midjourney
CapCut
Captions
Adobe Express
VSCO
Photoroom
Dazz Cam
Prequel
Our Product Segment
For Life
For Work
Hong Kong
Guangzhou
Shenzhen
Tokyo
Taipei
Seoul
Beijing
Shanghai
Sydney
Singapore
San Francisco
Paris
London
Xiamen
2331 employees, with offices around the world.
2024 Net Profit
$81.3m
Total MAU
266m
MAU Distribution
Mainland China
ROW
35.5%
64.5%
Total Paid Users
12.61m
Top 10 Countries by Paid Users
🇨🇳 China
🇺🇸 United States
🇯🇵 Japan
🇬🇧 United Kingdom
🇹🇭 Thailand
🇰🇷 Korea
🇧🇷 Brazil
🇻🇳 Vietnam
🇦🇺 Australia
🇨🇦 Canada
R&D Spending as a Percentage of Revenue
R&D Spending
27%
R&D Spending
$126m
2024 Total Revenue
$464m
Our Achievement
Our Product Ranking
Meitu recently secured #1 Overall App Store ranking across 17 European countries and topped 35 countries' category charts.
Data from October 2025 rankings.
AI Group Photo and AI Snowscape features going viral on social media.
AI Group Photo
AI Snowscape
Meitu Agent - RoboNeo hit 1M MAU within its first month.
One-month intensive closed development.
Technical pre-research began in March, official development started in May, closed development initiated on May 12, App and Web beta released on June 11, complete development cycle approximately 1 month, cold launch overseas at end of June, officially launched on July 14.
1M MAU within first month of launch.
Zero cross-promotion from Meitu products, zero PR budget, all media reviews and coverage completely organic, MAU exceeded 1M in first month, broke into top 10 in dozens of countries' app store categories, thousands of user-generated posts across TikTok/X/Instagram/YouTube.
RoboNeo's key growth driver: meme creation.
Most of Meitu's imaging capabilities available within RoboNeo.
Core Product Philosophy
1. Passion is the ultimate growth engine.
We obsess over imaging, design, pop culture, and everything related to beauty.
2. Sharp positioning.
From early Meitu Xiuxiu targeting post-90s non-mainstream youth, to BeautyCam's focus on selfies, to Wink's quality restoration, Kpai & Vmake's talking-head videos, X-Design for Etsy sellers...we want our product positioning to be razor-sharp, able to "carve out a niche" and capture unique mindshare.
3. Obsess over results.
For imaging/design products, you don't need comprehensive growth strategies - only by perfecting effects can you create the best growth engine, wow users, and spark viral trends.
4. Built for virality.
We want our products to have strong self-propagating properties on social media, maintaining strong momentum even after stopping paid promotion.
Our next focus areas
Globalization and productivity.
Agent + Editor
Aim for world #1 in select vertical scenarios.
Copyright © 2008-2025 MEITU All Rights Reserved.
Back in 2008, driven by our deep love for photography and visual creativity, we founded Meitu with one clear goal -
“to make photo editing easy and fun, putting the power to create beautiful images right into everyone’s hands through our apps. ”
For the past 17 years, we've stayed true to our mission of
dedicating ourselves to creating outstanding imaging and design products.
Full-scale strategy in generative AI
Milestones in the decade of Smartphone era
2008 - 2018
Milestones in the Post-Smartphone and
the Rise of AI era
2019 - Present
Evolved to subscription strategy focused
2020
Full commitment to global
expansion
2025
Released AI driven products including MiracleVision, WHEE, Kaipai & RoboNeo
2023
Stepped into video and design creativity, and released Wink, DesignKits & MeituYunxiu Apps
2022
Released MOKI, Kimi and acquired Zcool, Chinese biggest creative platform
2024
1357.HK
Main Board Listed of the Hong Kong Stock Exchange
2016
Released flagship beauty camera apps
2013
Foundedd Meitu and released the first app Meitu Xiuxiu
2008
Established MT Lab, our tech research and innovation centre
2010
Creative Design
Image Editing
Beauty Camera
Video Editing
Focos
Snow
Lensa AI
Prequel
Canva
Flair
Playground
Adobe Express
Picsart
Facetune
Remini
Midjourney
CapCut
Captions
Adobe Express
VSCO
Photoroom
Dazz Cam
Prequel
Our Product Segment
For Life
For Work
Hong Kong
Guangzhou
Shenzhen
Tokyo
Taipei
Seoul
Beijing
Shanghai
Sydney
Singapore
San Francisco
Paris
London
Xiamen
2331 employees, with offices around the world.
2024 Net Profit
$81.3m
Total MAU
266m
MAU Distribution
Mainland China
ROW
35.5%
64.5%
Total Paid Users
12.61m
Top 10 Countries by Paid Users
🇨🇳 China
🇺🇸 United States
🇯🇵 Japan
🇬🇧 United Kingdom
🇹🇭 Thailand
🇰🇷 Korea
🇧🇷 Brazil
🇻🇳 Vietnam
🇦🇺 Australia
🇨🇦 Canada
R&D Spending as a Percentage of Revenue
R&D Spending
27%
R&D Spending
$126m
2024 Total Revenue
$464m
Our Achievement
🇺🇸 USA
🇧🇷 Brazil
🇯🇵 Japan
🇹🇭 Thailand
🇻🇳 Vietnam
🇮🇩 Indonesia
Our Product Ranking
Meitu recently secured #1 Overall App Store ranking across 17 European countries and topped 35 countries' category charts.
🇮🇹
Italy
🇫🇷
France
🇨🇭
Switzerland
🇧🇪
Belgium
🇷🇴
Romania
🇬🇷
Greece
🇭🇺
Hungary
🇧🇬
Bulgaria
🇨🇾
Cyprus
🇨🇿
Czech Republic
🇩🇪
Germany
🇳🇱
Netherlands
🇸🇰
Slovakia
🇵🇱
Poland
Data from October 2025 rankings.
AI Group Photo and AI Snowscape features going viral on social media.
AI Group Photo
AI Snowscape
Meitu Agent - RoboNeo hit 1M MAU within its first month.
One-month intensive closed development.
Technical pre-research began in March, official development started in May, closed development initiated on May 12, App and Web beta released on June 11, complete development cycle approximately 1 month, cold launch overseas at end of June, officially launched on July 14.
1M MAU within first month of launch.
Zero cross-promotion from Meitu products, zero PR budget, all media reviews and coverage completely organic, MAU exceeded 1M in first month, broke into top 10 in dozens of countries' app store categories, thousands of user-generated posts across TikTok/X/Instagram/YouTube.
RoboNeo's key growth driver: meme creation.
Most of Meitu's imaging capabilities available within RoboNeo.
Core Product Philosophy
1. Passion is the ultimate growth engine.
We obsess over imaging, design, pop culture, and everything related to beauty.
2. Sharp positioning.
From early Meitu Xiuxiu targeting post-90s non-mainstream youth, to BeautyCam's focus on selfies, to Wink's quality restoration, Kpai & Vmake's talking-head videos, X-Design for Etsy sellers...we want our product positioning to be razor-sharp, able to "carve out a niche" and capture unique mindshare.
3. Obsess over results.
For imaging/design products, you don't need comprehensive growth strategies - only by perfecting effects can you create the best growth engine, wow users, and spark viral trends.
4. Built for virality.
We want our products to have strong self-propagating properties on social media, maintaining strong momentum even after stopping paid promotion.
Our next focus areas
Globalization and productivity.
Agent + Editor
Aim for world #1 in select vertical scenarios.
Copyright © 2008-2025 MEITU All Rights Reserved.
Back in 2008, driven by our deep love for photography and visual creativity, we founded Meitu with one clear goal -
“to make photo editing easy and fun, putting the power to create beautiful images right into everyone’s hands through our apps. ”
For the past 17 years, we've stayed true to our mission of
dedicating ourselves to creating outstanding imaging and design products.
Full-scale strategy in generative AI
Milestones in the decade of Smartphone era
2008 - 2018
Milestones in the Post-Smartphone and
the Rise of AI era
2019 - Present
Evolved to subscription strategy focused
2020
Full commitment to global
expansion
2025
Released AI driven products including MiracleVision, WHEE, Kaipai & RoboNeo
2023
Stepped into video and design creativity, and released Wink, DesignKits & MeituYunxiu Apps
2022
Released MOKI, Kimi and acquired Zcool, Chinese biggest creative platform
2024
1357.HK
Main Board Listed of the Hong Kong Stock Exchange
2016
Released flagship beauty camera apps
2013
Foundedd Meitu and released the first app Meitu Xiuxiu
2008
Established MT Lab, our tech research and innovation centre
2010
Focos
Snow
Lensa AI
Prequel
Canva
Flair
Playground
Adobe Express
Picsart
Facetune
Remini
Midjourney
CapCut
Captions
Adobe Express
VSCO
Photoroom
Dazz Cam
Prequel
Creative Design
Beauty Camera
Video Editing
Image Editing
Our Product Segment
For Life
For Work
Hong Kong
Guangzhou
Shenzhen
Tokyo
Taipei
Seoul
Beijing
Shanghai
Sydney
Singapore
San Francisco
Paris
London
Xiamen
2331 employees, with offices around the world.
2024 Net Profit
$81.3m
Total MAU
266m
MAU Distribution
Mainland China
ROW
35.5%
64.5%
Total Paid Users
12.61m
Top 10 Countries by Paid Users
🇨🇳 China
🇺🇸 United States
🇯🇵 Japan
🇬🇧 United Kingdom
🇹🇭 Thailand
🇰🇷 Korea
🇧🇷 Brazil
🇻🇳 Vietnam
🇦🇺 Australia
🇨🇦 Canada
R&D Spending as a Percentage of Revenue
R&D Spending
27%
R&D Spending
$126m
2024 Total Revenue
$464m
Our Achievement
🇺🇸 USA
🇧🇷 Brazil
🇯🇵 Japan
🇹🇭 Thailand
🇻🇳 Vietnam
🇮🇩 Indonesia
Our Product Ranking
Meitu recently secured #1 Overall App Store ranking across 17 European countries and topped 35 countries' category charts.
🇮🇹
Italy
🇫🇷
France
🇨🇭
Switzerland
🇧🇪
Belgium
🇷🇴
Romania
🇬🇷
Greece
🇭🇺
Hungary
🇧🇬
Bulgaria
🇨🇾
Cyprus
🇨🇿
Czech Republic
🇩🇪
Germany
🇳🇱
Netherlands
🇸🇰
Slovakia
🇵🇱
Poland
Data from October 2025 rankings.
AI Group Photo and AI Snowscape features going viral on social media.
AI Group Photo
AI Snowscape
Meitu Agent - RoboNeo hit 1M MAU within its first month.
One-month intensive closed development.
Technical pre-research began in March, official development started in May, closed development initiated on May 12, App and Web beta released on June 11, complete development cycle approximately 1 month, cold launch overseas at end of June, officially launched on July 14.
1M MAU within first month of launch.
Zero cross-promotion from Meitu products, zero PR budget, all media reviews and coverage completely organic, MAU exceeded 1M in first month, broke into top 10 in dozens of countries' app store categories, thousands of user-generated posts across TikTok/X/Instagram/YouTube.
RoboNeo's key growth driver: meme creation.
Most of Meitu's imaging capabilities available within RoboNeo.
Core Product Philosophy
1. Passion is the ultimate growth engine.
We obsess over imaging, design, pop culture, and everything related to beauty.
2. Sharp positioning.
From early Meitu Xiuxiu targeting post-90s non-mainstream youth, to BeautyCam's focus on selfies, to Wink's quality restoration, Kpai & Vmake's talking-head videos, X-Design for Etsy sellers...we want our product positioning to be razor-sharp, able to "carve out a niche" and capture unique mindshare.
3. Obsess over results.
For imaging/design products, you don't need comprehensive growth strategies - only by perfecting effects can you create the best growth engine, wow users, and spark viral trends.
4. Built for virality.
We want our products to have strong self-propagating properties on social media, maintaining strong momentum even after stopping paid promotion.
Our next focus areas
Globalization and productivity.
Agent + Editor
Aim for world #1 in select vertical scenarios.
Copyright © 2008-2025 MEITU All Rights Reserved.